Top 10 New York Auto Show Debuts
Apr 14, 2014 - 6:57 PM - by AutoGuide.com
The New York Auto Show kicks off Tuesday night with a series of pre-show events followed by the press days on Wednesday and Thursday.

There are certainly surprises coming, but even some of the already-announced debuts are exciting. Here's what AutoGuide.com is looking forward to most next week.

Check out all of the big reveals at the AutoGuide "2014 New York Auto Show" coverage page here.

More: Top 10 New York Auto Show Debuts on AutoGuide.com
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Geneva Motor Show Preview
Feb 28, 2014 - 4:18 PM - by AutoGuide.com
<span lang="EN-CA">Geneva Motor Show Coverage</span>

Keep your eye on the 2014 Geneva Motor Show, where we'll see plenty of exotics including the McLaren 650S and Koenigsegg One:1. Also expect to see other new cars like the Lexus NX, Audi TT, BMW X4 and the Alfa Romeo 4C Spider. Coverage starts on March 4, so be sure to stop by.





More: Geneva Motor Show Coverage on AutoGuide.com
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Was Maserati's Super Bowl Ad worth the Money?
Feb 12, 2014 - 10:40 AM - by Salizar
All-in-all Maserati probably spent over $16 million on advertising the week of the Super Bowl. This includes $11 million for the spot, plus production, and digital and search advertising. Take a look at the spot again here.


Nine seconds of this 90-second spot shows a car visual or sound, and only the last 3 seconds of the commercial reveal what the brand being advertised is. Is this a wise way to spend money for a brand that is hoping to sell to a relatively small amount of customers?Is making people aware of a brand that they are unlikely to ever buy really worth all that money? I mean more people know the Ferrari brand, but Mitsubishi still sells more cars.

Antony Young wrote:
Quote:
Paying for the most expensive spot with the highest production values, in the most competitive automotive media event, doesn't strike me as what a challenger brand -- which it claims to be in the ad -- should do. Kudos for Maserati's boldness, but its money could have been spent a lot more imaginatively and responsibly.
Ultimately it comes down to whether Maserati will see a return in sales from the amount of money it invested into its first ever Super Bowl ad. While I'm sure that there are a number of people who will actually follow through and buy a Maserati Ghibli all because their attention was grabbed by the Ghibli Super Bowl ad, most of what Maserati achieved was convincing people that a car they can't afford is nice.

I wonder where else Maserati could have spent those hard earned dollars (and by hard earned I mean taken from Chrysler's coffers now that they are part of the same happy family.)
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