With the Levante SUV on its way soon, many have been making connections between the business strategy of Porsche and Maserati. Maserati is planning on financing its fancier sports cars and sedans through the sale of a more mass market SUV, just like Porsche has done with the Cayenne (and soon the Macan.)
Do you see these business strategies as basically the same? Will Maserati see the extreme growth in sales that Porsche did when it released the Cayenne???
Do you see these business strategies as basically the same? Will Maserati see the extreme growth in sales that Porsche did when it released the Cayenne???