http://www.fcagroup.com/investorday/PresentationList/maserati_Brand.pdf
The Maserati mission statement "Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power."
I like how the Harald Wester, CEO Maserati GB ltd., discusses the brand below:
What is the DNA of a Maserati? It is: Powerful, exotic, ferrari powered, racing pedigree, Italian design, signature sound, authentic, luxurious, exclusive. Plus it is: a dream you can own, functional, modern, well built, comfortable.
The Maserati mission statement "Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power."
I like how the Harald Wester, CEO Maserati GB ltd., discusses the brand below:
What is the DNA of a Maserati? It is: Powerful, exotic, ferrari powered, racing pedigree, Italian design, signature sound, authentic, luxurious, exclusive. Plus it is: a dream you can own, functional, modern, well built, comfortable.