Got this letter from Maserati today. Kind of thought it was a nice touch coming direct from Italy and not from the dealer. Shows to me they still believe in the individual despite wanting to dramatically boost sales.
The letter states that the Ghibli is an "exclusive sedan" and there will be a range of "exclusive services" and that owning a Maserati is "a way of life."
That got me thinking about the threads on exclusivity and if the marketing campaign for the car flies in the face of what they're trying to preach here.
Also a bit curious what this range of "exclusive services" is going to be.
The letter states that the Ghibli is an "exclusive sedan" and there will be a range of "exclusive services" and that owning a Maserati is "a way of life."
That got me thinking about the threads on exclusivity and if the marketing campaign for the car flies in the face of what they're trying to preach here.
Also a bit curious what this range of "exclusive services" is going to be.
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