Maserati has announced that it will cap production of its vehicles to a total of 75,000 units per year. This move is meant to maintain the exclusivity of Maserati vehicles as demand for the trident brand continues to increase.
In 2013 Maserati sold 15,400 vehicles. This year Maserati has already surpassed that number, and sales by the year 2015 are expected to get up to 50,000 units. That number still isn't close to the 75,000 unit production limit, but it is heading there fast. The expectation is that Maserati will be achieving 75,000 annual sales by the year 2018.
Sales should continue to increase with the release of some new Maserati models: the Levante SUV (2015) and the Alfieri concept (2016).
This news leads me to ask a few questions. First, how important is exclusivity to you? More broadly though, if demand exceeds production, what will happen? Will there be shortages? Will the price of Maserati vehicles increase in order to bring down demand and make more profit?