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This video is pretty to look at. It shows the Maserati Ghibli being driven around various locations in the Netherlands. Locations include: Rotterdam, Amsterdam, Utrecht, and the Hondsbossche Zeewering on the North Sea coast. The video does a great job of showing the experience and lifestyle of the Ghibli, as well as the Ghibli itself.

In order to break into its target segment, Ghibli really needs not only an excellent vehicle, but also an excellent promotional campaign. Do you think it has what it takes?

 

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The Ghibli is a great lookin' car. It looks a bit like a BMW, but different enough that it's not a copy. The interior is also really nice. Good ad campaign all-in-all. Did anyone else notice that he flies in on a plane at one point in the video? This guy is livin' large!!

Anyone else see the Ghibli as looking a bit BMW-ish?
 
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